Toronto, ON, Canada
+1 437 929 4523
jadzhrdn@gmail.com
linkedin.com/in/jad-zahreddine
jadzahreddine.myportfolio.com
Professional Profile
• Senior Multidisciplinary Designer & Content Strategist: with 15+ years of experience spanning shopper marketing, UI/UX design, and global digital media. Proven track record of delivering high-impact creative solutions for clients including PepsiCo, Nestlé, and Johnson & Johnson.
• Subject Matter Expert & Educator: founder of the global platform 2-Minute Design; recognized for a deep technical mastery of the Adobe Creative Suite and the ability to distill complex production workflows into actionable, high-engagement educational content.
• Full-Stack Content Creator: expert in the end-to-end production of viral digital media, from scriptwriting and motion graphics to social strategy, with a history of building online communities from the ground up and achieving millions of cross-platform views.
• Systems-Oriented Problem Solver: highly skilled in bridging the gap between creative vision and technical execution. Experienced in optimizing agency workflows, managing cross-border technical infrastructure, and maintaining rigorous brand standards across physical and digital touchpoints.
• Collaborative Leader: adept at navigating fast-paced, multi-cultural environments; excels at communicating complex ideas to both local and remote teams while delivering premium results under tight, high-pressure deadlines.
Technical Skills
• Design & UI/UX: expert-level proficiency in Figma, Adobe Photoshop, Illustrator, and InDesign.
• Motion & Video: advanced in Adobe After Effects (Motion Graphics), Premiere Pro (Video Editing), and Audition (Sound Design).
• Web & Content: proficient in Webflow, Shorthand, and end-to-end Social Media/YouTube channel management and content strategy.
• Technical Infrastructure: comprehensive knowledge of Windows and macOS environments, including hardware troubleshooting and software optimization.
Work Experience
Graphic Designer and Content Creator
Teknion (office furniture design and manufacturing) | Toronto, Canada
Since 2021

• Multichannel Creative Production: design high-impact motion graphics and diverse communication materials for print, email, executive presentations, and web platforms to reinforce Teknion’s design-driven brand identity.
• UI/UX Design & Optimization: redesign of website navigation, ancillary pages, and the Planning Tool user interface using Figma, significantly improving user flow and digital accessibility.
• Asset Lifecycle Management: develop and maintain a library of communication assets, ensuring all materials remain current, functional, and aligned with evolving brand standards.
• Digital Content: produce content for the social media calendar, driving consistent engagement across all corporate social channels.
• DAM & CMS Administration: coordinate the content, tagging, and uploading of assets within the Digital Asset Management (DAM) system and execute web publishing via the Content Management System (CMS).
• Innovation & R&D: proactively test and integrate emerging media technologies to elevate the visual quality, production efficiency, and modern aesthetic of all output.
• Brand Supervision & Mentorship: standardize the user experience by creating comprehensive templates and instructional materials; provide cross-functional training to team members to ensure global brand consistency.
Graphic, Production and Motion Designer
MindSpace (multi-national shopper marketing agency) | Dubai, UAE (remotely from Beirut, Lebanon)
2011-2021

• Award-Winning Production: lead the finalization and production of award-winning, large-scale retail displays and point-of-sale (POS) materials for various clients such as PepsiCo, Nestlé, Lavazza, and Johnson & Johnson.
• 360° Shopper Marketing: designed and executed a comprehensive range of retail assets, from high-impact free-standing units and gondola-end dressings to shelf-level tactics like uplifts, wobblers, danglers, and shelf-strips.
• Multi-Platform Animation: conceptualized and produced engaging motion graphics and digital banners for both e-commerce platforms and offline brand activations.
• Workflow Optimization: modernized agency operations by designing and implementing a standardized file hierarchy and naming convention, significantly improving team efficiency and asset retrieval.
• Technical Infrastructure & Collaboration: engineered a cross-border file synchronization solution for the Dubai and Beirut offices, enabling seamless real-time collaboration with departmental permissions and offline access.
• Cross-Cultural Communication: collaborated within a diverse, multi-national team to deliver localized creative solutions that resonated across varied Middle Eastern and international markets.
Graphic Designer
Printcut (local print house) | Lebanon
2011

• Client-Facing Creative Services: delivered end-to-end graphic design solutions for a diverse range of local clients, translating initial concepts into production-ready artwork.
• Large-Format Printing & Production: managed the technical execution of small and large-scale projects, including indoor signage, outdoor displays, and high-volume commercial print runs.
• Pre-Press Oversight: ensured all files met rigorous technical specifications for color accuracy, resolution, and compatibility across various materials.​​​​​​​
Freelancer
Since 2010

• Comprehensive Brand Identity: conceptualized and executed end-to-end visual identities, multi-page catalogs, and marketing collateral for a diverse international clientele.
• Specialized Production Design: developed high-impact physical assets, including large-scale van branding, environmental graphics, and promotional materials for both print and digital platforms.
• Global Design Consultation: provided strategic creative direction and design audits for companies and individual clients across North America, Europe, and the Middle East (USA, UAE, Canada, Ireland, Croatia, and Lebanon).
• Digital & Motion Specialist: designed and deployed responsive websites and custom 2D animations, ensuring cross-platform brand consistency and modern user engagement.
Personal Projects
Creator of “3anJadChou”
3anJadChou (tech news in Arabic)
2022-2024

• Platform Architecture: launched and scaled "3anJadChou," an innovative Arabic-language tech news platform, delivering complex technical updates through a unique, high-engagement humorous lens.
• Full-Stack Content Production: managed the end-to-end creative lifecycle, including scriptwriting, on-camera performance, motion graphics, video editing, and multi-platform publishing.
• Audience Growth & Engagement: orchestrated a digital strategy that captured tens of thousands of followers and cross-platform interactions, establishing a dominant presence in the Arabic-speaking tech community.
• Viral Content Strategy: produced high-performing viral content with individual videos exceeding 1 million views, leveraging data-driven trends and storytelling to maximize organic reach and brand authority.
Creator of “3jeijy”
3jeijy (Lebanese cartoon show)
2019-2021

• Creative Direction & Conceptualization: developed and launched "3jeijy," an original Lebanese animated series, overseeing the entire creative vision from character design to cultural narrative.
• End-to-End Production: executed the complete production pipeline, including original scriptwriting, character illustration, voice acting, 2D animation, and post-production editing.
• Influencer & Industry Recognition: cultivated a high-engagement digital community, capturing the attention and endorsement of prominent Lebanese directors and actors through high-quality storytelling and animation.
• Community Building: leveraged social media strategy to generate organic growth, resulting in tens of thousands of followers and consistent viral engagement across the region.
Creator of 2-Minute Design
2-minutedesign.com (design tutorials in 2 minutes)
Since 2014

• Educational Content Strategy: created a global design education platform, producing a library of concise, high-impact tutorials that simplify complex design software workflows for a worldwide audience.
• Curriculum Development: authored and launched comprehensive online masterclasses, including "Learn Photoshop from Scratch" and "Finalize Production Files," guiding students from foundational concepts to advanced, industry-standard production techniques.
• Global Impact & Problem Solving: cultivated a community of design professionals and enthusiasts, providing efficient solutions to technical design challenges.
• Instructional Design: mastered the art of "micro-learning," distilling intricate technical skills into 120-second actionable lessons, maintaining high production value and educational clarity.
Education
Bachelor of Arts in Graphic Design
American University of Science and Technology
2011
Lebanese Baccalaureate in General Sciences
Collège Elysée
2007
Additional Courses and Certificates
Creativity, Innovation and Change
Pennsylvania University through coursera.com
2013
Certificate of Proficiency in English
University of Michigan, USA
2008
Languages and Other Skills
• Excellent in English and Arabic (spoken and written).
• Good in French (spoken and written).
• Strong skills in creative writing, storytelling, and researching.
Interests
• Learning about the latest design software and trends.
• Following the latest tech news.
• Writing, animating and producing my own cartoon show.
• Writing, recording and editing comedic sketches.
• Composing my own music (either on the Oud or the Piano).
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